Connect with your target market through sponsored
Why Connecticut Public?
An influential audience with buying power.
The Connecticut Public audience is educated, influential, professional, and growing every year.
Turn your target market into your biggest advocates.
TV viewership over 501,568
With more than
reached on social
In addition to our OTA, cable, and satellite coverage, our digital platforms offer streaming, podcast, and digital access to Connecticut Public content 24/7.
More engaged visitors with more brand loyalty
Our local, REGIONAL, and national audiences are more
engaged, so your marketing dollars go fArther.
Sponsorship opportunities that work for you
Align your brand with Connecticut Public's reputation for brave, unbiased, insightful programming, and audiences who share your values.
LOCAL and NATIONAL Reach
Engage and convert state, regional, and national audiences based on their interest, location, and message.
Sponsor Emmy Award-winning content, expert storytelling, and programming
that makes your audience think, cheer,
Customize packages by program, platform, and partnership level to get the most out of your marketing efforts.
Connect with your target audience by using direct, category-exclusive messages that align with your mission and values.
Deliver multi-platform experiences on TV, radio, digital, social media, and through content partnerships and events sponsorships.
How it works
We take an integrated, multi-channel approach to get your messages
in the right place, at the right time, at the right budget.
With customizable platforms and programs, we’ll help you pick a media plan that’s right for you and your business -- from news sponsorships and digital advertising, to shared content development and partnership.
We work with you to determine your goals, and select the best opportunities to reach your audience.
Sponsorship levels are completely customizable.
We’ll tailor the package to your budget and desired level of involvement.
We’ll partner on creative, content,
to get the most engagement with our audience.
Our network ensures your messages reach the right audience.
A seven-station network: WNPR, WPKT, WEDW, WRLI, W258AC, WECS, and WVOF.
A statewide network including WEDH, WEDW, and WEDN.
INTERACTIVE / DIGITAL
Multi-platform digital options including web, social, online, and streaming experiences.
High visibility in Connecticut Magazine, and through sponsored program advertising.
SOCIAL / CONTENT
Sharable content, newsletters, member emails, and social promotion.
Support our programs with screenings, town halls, and VIP events.
Sponsor some of the best TV, radio, and digital programming on the air today.
Frequently asked questions
What do the terms underwriting and sponsorship mean? . . .
Underwriting and sponsorship are public broadcasting terms for advertising. Our underwriters/sponsors buy schedules on our television and radio stations, just like they do on commercial stations.
What is a credit? . . .
A credit is the public broadcasting term for a commercial or spot that airs on our television or radio stations.
How can I market my business on public radio or public television? Are there any restrictions on what I can say? . . .
A wide range of clients use public broadcasting very effectively to market themselves. While there are FCC guidelines that need to be followed, we can help you craft your copy so that it effectively conveys your marketing message to our audience. Our public television stations offer a variety of options (billboards and marketing spots that are 5-, 10-, 30-, 45-, and 60-seconds) and our radio station airs 15-second marketing spots that are read live. If needed, we can usually tweak or re-edit your television spot to adhere to FCC guidelines, if you provide us with the video components (audio, video, music bed, logos, etc). We can also work with you to produce a customized spot.
Public broadcasting is too expensive. . . .
Connecticut Public is unique because it reaches statewide viewing/listening audiences on television/radio. Our statewide coverage (link to coverage maps for TV and radio) means that you don’t have to buy several stations/markets to reach the entire state.
Why should my organization do business with Connecticut Public? . . .
Connecticut Public is unsurpassed in providing a multi-platform approach to its sponsors. No other media outlet in Connecticut offers statewide television and radio, a full range of digital options, print, and more. Let us work with you to create a marketing campaign that will help you reach your goals!